About Nustay

Nustay is an online hotel booking platform, with a disruptive new hybrid concept not seen before. Offering an extensive inventory of more than 1.5 million hotels worldwide, at the best prices on the market.

Nustay uses a unique AI driven approach to searching hotels, which enables our users to find the right, most relevant and best-value-for-money hotel offers, based on the user’s personal preferences.

Business Concept

Nustay is a Danish start-up company within the hotel booking market that offers its customers a new hybrid concept, combining the best aspects of existing online booking systems. The Company is an Online Travel Agency that delivers personalised hotel deals for each registered user depending on the preferences of the user and the type of stay. Nustay has a vision of becoming the best and most disruptively innovative hotel booking platform in the world. The Company’s innovative and advanced hotel booking platform has been under development since 2014 and is today online, active and has proven its ability to handle customers all over the globe.


Nustay's vision is to provide smart access to the best prices for all hotels and rental properties in the world through one search.


Nustay’s mission is to always have the biggest inventory of hotels & rental properties at the best prices, with 100% transparency in “what you see is what you get“.


Nustay was founded in September 2014 after our CEO & Founder had a terrible experience after booking a hotel.

A few years ago, I went on a holiday to Thailand. From my computer back home in Denmark, I had booked a fantastic-looking hotel right by the beach, thinking this would be a great vacation. However, upon arriving at the hotel, I quickly found out that this hotel did not meet my expectations. I kept thinking that if I had known more about this hotel, I would have booked another hotel from the start. Being an entrepreneur, it dawned on me – what if there was a hotel booking site where you not only could book hotels based on price and location – but also after your personal preferences?

Board of Directors

  • Lone Fønss Schrøder

    • Previous positions: Star Air (Maersk), Senior Vice President A.P. of Møller-Maersk A/S, CEO & President of Wallenius Lines
    • Other positions: Board member at Volvo Cars, IKEA (Ingka), Akastor ASA, Kvaerner ASA, Co-founder and Chairman of CashWorks (Fintech).

    Lone is one of the highest ranked business women in Europe. She was the highest ranked woman in the shipping company Maersk and was CEO of their airline Star Air at the age of 28. Later she became the leader and co-owner of the CMC biotech company. She became a member of the board of international companies, including chairman of the Norwegian industry group Kværner as well as board member for Volvo Cars, IKEA, Akastor ASA. Alongside global affairs, she has been a co-founder of financial technology companies.

  • Michael Telling Jørgensen

    Board Member
    • Partner at Telling & Nesgar Hotel Consultancy
    • Previous positions: Managing Director of Hotel Sankt Petri (5*), Kokkedal Slot (5*) and Hotel D’Anglettere (5*+). Member of the board: First Hotels AS, Flying Elephant AS, Hotel Residens Møen, Rødvig Kro & Badehotel.

    With 20+ years hotel management experience within the luxury segment, combined with numerous hotel industry related board positions. Michael is one of of Scandinavia’s most experienced and respected hospitality executives.

  • Carl Erik Skovgaard

    Board Member
    • Partner at DLA Piper Denmark, international business law advisory firm.
    • Previous positions: Partner at DELACOUR Limited Partnership Law Company, Honorary Consul for The Republic of Iceland in Denmark.

    Carl Erik is mainly engaged in serving on company boards and dealing with business transfers/M&A. The combination of his law and finance degrees makes him a preferred advisor to executive boards and boards of directors, and he has vast experience in preparing strategies as well as in management at both operational and tactical levels.

  • Simon Skouboe

    Board Member & Founding Investor
    • Business owner and professional investor. Largest Shareholder in Nustay.

    10+ years experience as active investor and board member in numerous companies in various industries, including IT and hospitality. Strategic business advisor to Nustay since the company’s conception.


  • Mathias Lundoe Nielsen

    CEO & Founder
    • Award-winning entrepreneur
    • Has built 5 tech companies during his career

    A seasoned e-commerce entrepreneur with five startups to his name, Mathias Lundoe Nielsen is on a mission to conquer a USD 500 bn market with Nustay.com.

    As of today, he has successfully raised more than USD 6 m in seed capital for Nustay from a VC firm and angel investors, building the organization to cover 60+ full time employees in Copenhagen and Kiev, with plans of ambitious global expansion.

    Academically, Mathias Lundoe Nielsen holds a CBL with Henley Business School and is a keynote speaker on the use of big data in the travel market with TEDx and numerous others thought leader events.

    We have a unique position as a new player in the hotel OTA market with a radically different approach that puts the customers’ personal preferences and low prices first. With this approach, we believe that we can attract a large number of customers and take a sizable part of the market for online hotel bookings in the future.
  • Michael Barabash

    • Previous position: CTO / Software Architect BETLAB
    • Other positions: Senior .NET developer / Software Architect Luxoft, CTO/ Software Architect IntelliSoft

    Michael is responsible for all technological decisions on Nustay’s platform. Ensuring that all requirements and vision from stakeholders are matched with outstanding technical development and all technical teams operate at the highest level. He also ensures that our systems architecture and architectural process are resilient, agile, and ready to meet all fast growth business challenges.

    With over 12 years’ experience at the highest levels of complex software architecture and systems engineering, Michael is one of Europe’s leading talents in high load complex systems, programming languages, platforms and development processes.

    With refined skills in systems architecture, C#, Golang and Python development. Michael believes the human factor is one of the most important aspects in software engineering and constantly works to evolve and form agile project management and development processes, to lead highly motivated teams to their best performance.

    Nustay is a bright example of a tight and effective partnership between business, development and operations. I'm excited to be involved in such global high-load product, which has a mission to deliver the best prices for customers all over the world.
  • Simon Lajlev Larsen

    • Previous position: FP&A Leader EMEA at FMC Corporation
    • Other positions: Head of Operations at Karmaneju, CEO at Oill extracted under Copenhagen, VP Finance at Pandora Asia, Senior Manager at Ernst & Young

    Simon is responsible for finance, legal and compliance in Nustay’s full organization, with the key mission to ensure that we both internally and externally share a timely, transparent and relevant view of our performance, areas for optimization and future expectations. Combined with proper “housekeeping”, such as: being in compliance with all regulations, effective cash management and funding.

    Simon holds a Master’s in finance, combined with close to 15 years in consulting and audit from Ernst & Young.

    In 2009 he joined the Jewellery Company Pandora as VP in Finance and was a key part of the team that listed Pandora in 2010 with a market cap around 5 billion USD. After the IPO he worked as regional CFO for the Asian region. Seeking new challenges, Simon then worked as CEO in a fashion company, COO in a cosmetics start-up and most recently before joining Nustay, heading all European FP&A activities in a US listed industrial company (a +USD 1 bn business).

    What I really like about Nustay is the scalability in the business model. We have instant access to the global hotel industry, with a market size above 500 billion USD, and with our global marketing channels such as google, kayak and others we will get a prompt return on our marketing investment, enabling us to finance further growth.
  • Doug Costello

    • Previous position: Head of Business Development, Nustay.com
    • Other positions: Founder and Managing Director of TEDxKEA

    Doug holds the responsibility for building and managing Nustay’s global hotel partnerships. It has been Doug’s core mission to ensure Nustay has the best prices on the market and full direct booking ability at every hotel, in all corners of the world.

    Joining Nustay early in the company’s conception, Doug has over the past three years, systematically and strategically partnered with the top hotel suppliers around the world.

    Before joining Nustay, Doug won the branding and license rights for TED in Denmark, a global non-profit thought leading organization and went on to found TEDxKEA, which he ran as Managing Director for 3 years.

    From the very beginning I have been intoxicated by the ambition of Nustay. Undaunted by the competition, Nustay is carving out our market share with a better product, better prices and better service.

Group Structure

All business activity is consolidated in Nustay A/S:

Nustay A/S is a company duly incorporated under the laws of Denmark with business registration no. 36090316, and with its registered office at Nyhavn 43b, st. 1051 Copenhagen K, Denmark (“Nustay”). Nustay was established on 16 September 2014.

Nustay A/S has two fully owned and controlled subsidiaries:

  • Verified Hotel Booking ApS (CVR: 39288664)
  • Tech Venture ApS (CVR: 39739887)


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We’re always on the hunt for talented people to join Nustay’s team as we rapidly expand.
Click here to see our job openings