During 2019 and forward, Nustay’s revenue is expected to increase significantly as more budget is allocated towards online performance marketing activities. Furthermore, Nustay aims to launch a new customer loyalty program, a mobile app, and to launch additional hotels and holiday homes on its platform. Nustay’s platform is already globally scalable and highly customizable with localized content using cutting-edge frontend- and backend technologies. An increasing handled revenue continuously strengthens the company’s own cash reserves, as the company will have the customers’ advance payments in hand until the suppliers are paid. This reduces the need for additional external funding and provides more financial resources for additional marketing. When the net revenue exceeds the company’s marketing spend, which is possible through a large-enough handled revenue, Nustay will reach positive marketing contribution. The Board assesses that this will occur during 2020. In order to add capital, Nustay has decided to raise approximately DKK 21.3 million before issue costs, prior to a planned listing on Spotlight Stock Market. The capital that Nustay is provided with through the new issue is primarily intended to finance marketing of the company’s hotel booking platform to facilitate Nustay’s continued growth. The new share issue is also intended to finance other operating expenses and provide a spread in ownership to build a wide base of ambassadors and potential new customers.
Spotlight Stock Market
Nustay has decided to list on the Swedish Spotlight Stock Market, more details can be found at spotlightstockmarket.com